You can’t read the text on the shirt. I’m sorry for that.
But I wanted to have a clear picture of the tube. Didn’t get one sharp while the other one was not reflecting.

The shirt says (in english):
The whole year was a long wait
Till New Year’s Day 2008.

& What follows, the day itself is lots of beer, lots of fun, some things we shouldn’t say, but still do, some emotion, and probably also someone who is making a wrong decision.

But then we have something to talk about when we start to long for the next New Year’s Day.

nieuwjaarsdag 2007

Nieuwjaarsdag 2007

I’ve already explained the egg, 2 days ago.

& We’re small, compared to all those beermogulls.

We might call us 1 of the biggest of the small ones.

But there are a few that are getting ahead of us.

That’s alright I think. It’s about time that a few breweries in the Netherlands start to grow & become consistent in their production.



A few years we didn’t make any shirts for New Year’s Day. The colleague who used to design them didn’t feel like it.

Maybe he didn’t have any inspiration.

In the meantime New Year’s Day for me was an opportunity to show all the shirts I had.
I took 30 shirts with me & kept on changing shirts during the day.
Even shirts I never dared to wear, just to surprise people.

& Then a Superwoman became a colleague of mine. She reintroduced the tradition.

You’ll see her work the coming days.



For those who don’t understand Dutch: the man’s head is egg-shaped; the name of the brewery sounds the same as saying ‘egg’ in Dutch.

But then you write it in a different way.

I think I told these facts roundabout a thousand times. Each week, during a free tour, I’m already doing for 13 years.

13 Times 50. Minus holidays, plus extra tours.

Yesterday somebody was getting some information about this free tour.

Well, I told her, each friday at 4 o’clock.
But coming friday I will be having a hangover, because that’s the day after the 1st of January.

nieuwjaarsdag 2001

Nieuwjaarsdag 2001

The goat is coming from an old beer ad, found in a book of mine with lots of beersigns from long ago.
You wouldn’t recognise the beer ad. It is totally manipulated & adjusted.

I thought: what use is such a book when I never take a look in it?

So I started to scan all those ads & signs. Put them on my computer.

Now they show themselves as soon as I haven’t used the computer for longer than 5 minutes.

500 Of them.

Hm, yeah, I know, I always exaggerate. Once I start doing something I can’t stop myself & do it fanatically.

1999 – 2000

1999 - 2000

Once again we used something from the 10th anniversary: the ostrich with the party hat. Together with the 2 other animals we use for the seasonals.

Nothing special to be told about it.

We probably had fun, we probably had a little quarrel, probably somebody left because of that.

On the 1st of January something goes wrong, something comes right.

You just don’t know until it happens.

98 – 99

98 - 99

The picture on the T was taken from the improvised label of the End-of-the-Year-beer.

It sometimes happened that our bokbeer was being sold out at the yearly Bockbierfestival. Then some kegs of IJndejaarsbier (the Dutch name for it) were brought to the festival.

To hide that it was not a regular bokbeer, but our new year’s beer, the owner changed the name in Turbock. And he used this drawing for it.

Turbock = a bokbeer of which you can get drunk faster.

I’m gonna sell some of it today, since I’m working both Christmasdays. But now it’ll be sold under the name IJndejaars again.

10 jaar

10 Jaar

Days like these sometimes seem to be accumulations of things coming together.

Just a ½ hour ago I turned on this shirt. I had decided to go out for something to treat myself after I staying home sick for 2 days.

I phoned my brother before leaving the house.
After a small talk he told me our mother was hospitalized again, just the other minute.

Then I figured whether it was a good decision to go work tomorrow.

Even when I hate Christmas time that much, isn’t it the time my mother should expect me? Escpecially now?

I tried to phone a friend. Her mail doens’t work properly. So she doesn’t answer my repeating emails.

But she also doesn’t hear her phone ringing. She regularly turns off the sound of it.
So I couldn’t get the advice I thought I needed so badly.

& 1 Of my bosses went mad when I told him I’d might be ill with Christmas.
I was so interested in working on both Christmasdays, he reproached to me.

What that’s got to do with the T-shirt?

Well, just that special things are coming together at special days. All at once.



If I remember it correctly the painting was being made for the 10th anniversary of the brewery.

We made a special T-shirt of it for New Year’s Day.

Very vulnerable. I think I’m the only one with the picture still on it. It just falls of at a certain moment.

But today I’m ill. Again. So I won’t be wearing it too long.

Better don’t wash it after wearing. It’ll spoil the T.



Here a tradition started. 13 Years ago.

A manwas sitting at the bar, enjoying our beers. Getting slightly pissed. Drawing at coasters.

He left 1 of these coasters with us.

We made a shirt of it. Especially for all the bartenders, for New Year’s Day.

I have all of the shirts that were made during time for New Year’s Day.

I’ll show them the coming days. All being photographed in a certain room in the brewery.

I spoiled this 1 a bit. There are some greasy spots on it, thanks to the fact that I did some dirty cooking with it.